Posted at 10:16h
, Business News
the capacity to endure.
In our industry, as in many others, the words sustainable and green are often used as sales speak. Green marketing has become a powerful tool for selling products and often it takes reading between the lines to find out what makes a product or service ‘green’.
Bamboo floors are a great example of faux sustainability claims. From the costs of shipping bamboo, to the questionable labour practices in the countries where it is produced, to the carcinogenic chemicals used to finish the product, bamboo is hardly a sustainable choice in Canada. Compare that to maple or birch hardwood floors made in Canada and the equation changes.
Rather than focus our energies on building green homes, we strive to build homes that will last for generations. In doing so we choose materials and building processes with that goal in mind. We craft homes with energy efficiency and weather resistant characteristics. Our team pursues a high level of accuracy in every step of the building process to avoid performance failures in the future.
The topic of green materials and processes is always hot in our office - we are constantly researching and testing new materials. And when one of our homes...